01 CASE STUDY

CLIENT: Dr. Smood

CATEGORY: F&B luxury wellness

TASK: Build a brand from zero across every touchpoint: visual identity, eCommerce, photography, video, advertising, marketing materials, and social content.

APPROACH: Instead of producing assets in isolation, I built a scalable brand system anchored in five core principles: wellness, materiality, provenance, luxury, and aspiration. Every touchpoint, from packaging to paid ads to the eCommerce experience, was designed to feel cohesive and premium without slowing down production velocity.

OUTCOME: 200 to 90,000+ social followers in six months. An eCommerce platform that went from launch to $100K+ in monthly revenue. A brand that looked and felt like it belonged in the luxury space from day one.